Blog Post
How can data improve implementation?
published 18 August 2015
published 18 August 2015
Using routine monitoring and evaluation data to understand why innovations are not being used can help local maternal and newborn health service providers to adjust their implementation practices to take into account local needs. The IDEAS Technical Resource Centre aims to support the measurement, learning and evaluation activities of Bill & Melinda Gates Foundation maternal and newborn health implementation projects. It was in this capacity that I began looking through the routine data collected by Society for Family Health from monitoring systems and a continuous household survey over a period of nearly two years. The data clearly showed that between January 2013 and September 2014, knowledge of the call centre increased among women who’d had a live birth in the six months prior to being interviewed for the continuous survey :
But the use of the call centre remained low:
In December 2014, Society for Family Health commissioned Childcare and Wellness Clinics to carry out in-depth interviews with local stakeholders – State level officials, SFH employees, drivers, frontline health workers, call centre operators and families – in Akko and Yamaltu Deba local government areas to understand why the call centre was underused.
The study showed the call centre could be a fantastic resource due to its large reach, well-thought out radio promotion strategy and its location within the hospital. However, there were challenges to overcome to improve its use:
What struck me most about the challenges was the reluctance of families to talk to call centre operatives about their personal maternal and newborn health issues.
Without these data and research Society for Family Health would not have known the call centre, with its huge potential, was not being used or why it wasn’t being used. Armed with this information they can now address some of the challenges by, for example, training call centre operatives as counsellors and working with local radio stations to show they are not strangers.
Data and research are essential for the ongoing improvement of maternal and newborn health innovations. Society for Family Health staff have shown how they can use data to make changes to their call centre and better serve the families in Gombe State.